The reproductive center in Malaga, a well-known medical clinic specializing in the treatment of infertility and fertility services, approached the agency with the goal of increasing the number of clients and profitability of their business. The client was ready to invest €123,500 in advertising over six months, with an expected average check per customer of €12,500. The results of the work exceeded all expectations, demonstrating high advertising efficiency and a noticeable increase in profit.
The project turned out to be successful thanks to a comprehensive approach that utilized performance marketing, which included contextual advertising, search engine optimization (SEO), social media, as well as high-quality content creation. Key employees of the agency played a significant role in the project, each of whom was responsible for their own part of the work.
The process started with an in-depth market analysis and setting clear goals. Jakub Kowalski, an account manager, worked closely with the client to understand all their needs and expectations. Key success indicators were established, including increasing the number of applications and reducing the cost of customer acquisition. The advertising budget of €123,500 was allocated to achieve the goal of attracting high-quality leads, with an important indicator being the Return on Marketing Investment (ROMI), which was expected to be at least 8.
Michal Tóth, a project manager, coordinated all stages of the project, monitored processes and deadlines to ensure that each task was completed on time and with maximum efficiency.
The main channel for attracting targeted leads became contextual advertising. Natalie Adams, a specialist in contextual advertising, launched advertising campaigns in Google Ads, focusing on high-conversion keywords. Queries such as "infertility treatment in Malaga," "reproductive medicine," and "IVF Malaga" allowed targeting those who were already ready to invest in medical services. Thanks to precise targeting and effective ad setup, a high number of quality leads were achieved.
Alongside contextual advertising, a search engine optimization strategy was implemented. Callum Fraser, an SEO specialist, worked on improving the website's visibility in search engines. Through high-quality content and enhanced technical aspects of the site, the clinic started ranking higher for key search queries, resulting in increased organic traffic and reduced cost of customer acquisition.
Equally important for attracting attention and building trust with potential clients has become the SMM channel. Anežka Nováková, an SMM specialist, has developed advertising campaigns on social networks such as Facebook and Instagram, focusing on informing users about available medical services. Videos, patient stories, and articles on modern infertility treatment methods have significantly increased audience engagement.
Sofia Ramirez, a content specialist, created high-quality materials for the website and social media. Including successful patient stories and in-depth consultations with doctors helped establish trust with potential clients. These materials played a key role in increasing website visitor conversion to leads.
Each stage of the campaign was tracked and analyzed using specialized tools. Beatrice Miller, an analyst, conducted ongoing monitoring and optimization of advertising strategies. Using user behavior data, Beatrice helped to accurately adjust targeting and adjust advertising budgets to achieve the most effective results. This approach has significantly reduced the cost of the application and improved its quality.
As a result of the agency's work for the Reproductive Center in Malaga, an excellent result was achieved. During a six-month advertising campaign with a budget of €123,500, the agency attracted 2,500 applications, out of which 200 became clients. At the same time, the bid price was significantly reduced, and ROMI reached 8.1, indicating a high return on investment.
The results showed that a comprehensive approach, including contextual advertising, SEO, SMM, and high-quality content, is capable of bringing tangible financial results. Success was achieved thanks to the coordinated work of our team, which included Jakub Kowalski (account manager), Michal Tóth (project manager), Natalie Adams (contextual advertising specialist), Callum Fraser (SEO specialist), Anežka Nováková (SMM specialist), Sofia Ramirez (content manager), and Beatrice Miller (analyst).
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